That makes it the largest entertainment launch in history. And Black Ops is not just a popular game. It's a very popular game. More popular than Modern Warfare 2 was one year ago, its creators said today.
Activision executive Thomas Tippl told an audience of investors in New York that Black Ops has sold $360 million worth of copies in its first 24 hours of release in North America and the U.K. this week, compared to $310 million in the first day of release for Modern Warfare 2 a year ago. Modern Warfare 2 sold a mere 4.7 million copies.