Bethesda believes that Fallout: New Vegas will continue to sell for a long time thanks to a two-pronged attack of PR and DLC.

Euro marketing and PR director Sarah Seaby cited Fallout 3 as a standard when talking about New Vegas sales.
"We believe that through a combination of DLC, our strong marketing and PR and by managing our lifecycle properly, that we'll see a long burn of sales in a similar way to Fallout 3," she told MCV.

[ Source: MCV ]

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