Microsoft CEO Steve Ballmer was excited to announce that Xbox LIVE has 30 million users at this year’s CES. The number of users is up by five million since November, 2010. Not to be outdone by its main competitor, Sony was quick to whip out the ruler during its own keynote presentation, boasting 60 million PlayStation Network users.

The larger number of PSN users can be explained in part by the fact that it is free, while Xbox LIVE requires a subscription fee for its most premium features. It’s also worth noting that Sony’s Kazuo Hirai told Reuters Japan recently that the PlayStation Network has yet to turn a profit.

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