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NeoGAF has found three trademark applications from Zenimax, which has the net figuring the trademarks could indicate the names of possible DLC for Fallout: New Vegas.

According to the applications, Bethesda’s parent company is looking trademark the following phrases:

  • Honest Hearts (which hinted through the game’s graffiti files)
  • Lonesome Road
  • Old World Blues
Here is an example of one of the trademark applications, and you can search for the rest through here:

  • Word Mark HONEST HEARTS
  • Goods and Services IC 009. US 021 023 026 036 038. G & S: computer game software for use with computers and video game consoles; downloadable computer game software offered via the internet and wireless devices
  • Standard Characters Claimed
  • Mark Drawing Code (4) STANDARD CHARACTER MARK
  • Serial Number 85198870
  • Filing Date December 15, 2010
  • Current Filing Basis 1B
  • Original Filing Basis 1B
  • Owner (APPLICANT) ZeniMax Media Inc
  • Attorney of Record Ann K. Ford
  • Type of Mark TRADEMARK
  • Register PRINCIPAL
  • Live/Dead Indicator LIVE
The latest and first bit of DLC for title, Dead Money, was released on XBL back in December, with a date yet to be determined for PC and PS3.

Microsoft was given an exclusive window of time with the DLC, like Fallout 3 before it.

[VG247]

 
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June 2010- publisher Interplay launched a teaser website for its forthcoming massively multiplayer online role-playing game, Fallout Online. The site used many iconic assets from the series, including the cheery Vault Boy mascot and the stylized Fallout logo.

Bethesda bought the Fallout license outright from Interplay in 2007 for $5.75 million. The deal allowed for Interplay to make a Fallout MMORPG, provided such a project started within two years. In April 2009, Bethesda opted to revoke the Fallout MMORPG rights, just as Interplay had entered into a development deal on the project. The two publishers then sued each other and have spent over a year in litigation. ThePauseMenu has covered this almost non-stop since it began. Back then I was known as Gam3vault on youtube. :)

Now, according to legal documents obtained by industry site Gamasutra, the legal battle between the two companies has re-erupted. On November 19, Bethesda said Interplay's use of the aforementioned Fallout assets was a violation of the two companies' trademark license agreement, an assertion Interplay contested in its own filing on December 3.

Bethesda responded on December 20 with a new filing that said the agreement allowed for the use of the Fallout trademark in conjunction with an MMORPG--and nothing else. It contends that all other Fallout assets, including those used on the teaser website, are the intellectual property of Bethesda and cannot be used in or to promote Fallout Online, which is already in development at Bulgarian shop Masthead Studios (Earthrise). The game is currently slated to launch sometime in 2012.


[Gamespot]

Imagine a Fallout world without all of the knick-knacks and visual resemblances that fans have known in D.C. and the Mojave. Bethesda is a powerhouse company and has a heavy hand when it comes to laying down the law. Interplay has to walk on egg-shells to make a profit on this game and in the same breath; not be sued by Bethesda. More on this as it happens.