Last week, Lucasfilm (the parent company of LucasArts) secretly registered several “Star Wars: First Assault” domain names like StarWarsFirstAssault.com.  It was suspected that the names had something to do with a yet-to-be announced video game project.

More information has surfaced in recent days in the way of two new trademark applications submitted to the United States Patent and Trademark Office.  On August 23, 2012, Lucasfilm Entertainment Company Ltd. filed trademarks for “First Assault” (Serial Number: 85711610) and “Star Wars: First Assault” (Serial Number: 85711618).

Both applications cover the same goods and services which, among other things, includes “Entertainment services provided on-line by means of global and local area networks, namely, providing interactive computer games and interactive video games.”

Here’s a look at the full list of goods and services in each filing:

International Class: 009
Class Status: Active
Interactive entertainment software and accompanying instruction manuals sold as a unit, namely, computer game software and manuals sold as a unit, video game software and manuals sold as a unit; video game software, computer game software, and pre-recorded compact discs and DVDs featuring games, films, animation, music, computer game software, and video game software; downloadable video game software and downloadable computer game software; computer game software for use on mobile and cellular phones
Basis: 1(b)
First Use Date: (DATE NOT AVAILABLE)
First Use in Commerce Date: (DATE NOT AVAILABLE)

International Class: 016
Class Status: Active
Books containing puzzles and games; calendars; children’s books; children’s books combined with toys and sold as a unit; comic books; comic magazines; gift books in the field of video games; graphic novels; printed instructional manuals and strategy guides in the field of computer games; magazines in the field of entertainment; markers; non-electronic personal planners and organizers; notebooks; novels for juveniles; pencil cases; pencil sharpeners; pencils; pens; personal organizers; postcards; posters; puzzle books; series of fiction books; sticker albums; sticker books; stickers; temporary tattoos; trading cards; animation cels; lithographic prints; original works of art created from paper; photographic prints; printed art reproductions
Basis: 1(b)
First Use Date: (DATE NOT AVAILABLE)
First Use in Commerce Date: (DATE NOT AVAILABLE)

International Class: 028
Class Status: Active
Toy action figures; accessories for use with toy action figures; action type target games; balloons; bath toys; board games; card games; cases for action figures; cases for play accessories for action figure, model vehicles and model space craft; connecting links for toy building blocks; construction toys; costume masks; costume masks for dolls; dolls; rubber hi bounce balls; jigsaw puzzles; paper face masks; parlor games; play sets for toy model vehicles, toy model space craft; plush toys; protective pads and padding for skateboarding; role-playing games; toy model space crafts and related accessories sold as units; three-dimensional puzzles; toy action figures; toy building blocks; toy candy dispensers; toy candy holders, namely, plastic candy dispenser designed as a toy; toy coin banks; toy model hobby craft kits for making model spacecraft, model cars and model vehicles; toy model vehicles and related accessories sold as a units; toy modeling dough kits and accessories for use therewith sold as units; toy remote control vehicles, namely, airplanes, spacecraft, boats; toy scooters; toy snow globes; toy vehicles; toy weapons; toy model vehicles and accessories therefore sold as a unit; water squirting toys; wind-up toys; yo-yos; collectible card games; collectible miniature board games, and toy helmets
Basis: 1(b)
First Use Date: (DATE NOT AVAILABLE)
First Use in Commerce Date: (DATE NOT AVAILABLE)

International Class: 041
Class Status: Active
Entertainment services provided on-line by means of global and local area networks, namely, providing interactive computer games and interactive video games, all on-line by means of global and local area networks; providing news and information in the field of entertainment relating to interactive computer game software and interactive video game software over an electronic network; fan club services
Basis: 1(b)
First Use Date: (DATE NOT AVAILABLE)
First Use in Commerce Date: (DATE NOT AVAILABLE)

International Class: 045
Class Status: Active
Online social networking services
Basis: 1(b)
First Use Date: (DATE NOT AVAILABLE)
First Use in Commerce Date: (DATE NOT AVAILABLE)

While little is still known about “Star Wars: First Assault”, the trademark filings offer more insight.
 





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