Whilst avoiding it on retail shelves, Cousens is taking a couple of pages from Call of Duty's book -- fluttering in the wind, having been blown up in the library level. "We're not difficult to predict," Cousens said. "If DiRT comes out next year, GRID will come out the following year, and then DiRT will be out the year after that. So you can map us out." As Dirt and Grid alternate, Codemasters aims to have a new F1 racing game out every year, and a new Operation Flashpoint every other year.
The publisher hopes to provide "a new IP that sits in opposite years to each other," but as far as racing and action games go, you now know the general strategy for the next five years. By next year, we might also see where, exactly, over-the-top FPS Bodycount fits in.