"Competition is of course a good thing. It keeps us all on our toes and ultimately makes the games better. It's healthy," said Hirshberg according to Eurogamer. "But it's one thing to want your game to succeed and another thing to actively, publicly say you want other games to fail." Activision and Electronic Arts – particularly Activision's Bobby Kotick and EA CEO John Riccitiello – have engaged in a public feud over which game will come out on top this holiday season.
{GameInformer}
Continuing on this theme, he explained how this kind of in-fighting not only makes the industry look bad, but in his opinion, is overall bad for business. "We all still have a lot to prove in our position in the pop cultural landscape. We still need to stand the test of time. We need to show we can withstand the kind of disruptive change and new competition that we're facing now. The only way to do that is to continue to make great games. We shouldn't be tearing each other apart fighting for a bigger piece of the pie – we should all be focused on trying to grow a bigger pie. If we as an industry act like there's a finite number of games in the world, then there will be."
As to this article, I don't care how Eric defends the statements, himself and his company are scared out of their minds of Battlefield 3, as they should be. What I think happened was Activision saw the new Caspian Border Multiplayer trailer from Battlefield 3 (you can find this on our "VideoGame Trailers" page) and nearly soiled themselves. As I said before, everyone, including the company that makes it, is finally coming to the overdue conclusion that Call of Duty isn't what it once was, and it's just being milked for the money.